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The report highlights 4 disruptive forces (consumer preferences, innovation advancement, financial pressures and market forces) that are driving the top 7 trends.”Moving forward in the COVID-19 environment, retail and customer items business need to be vigilant to determine and respond to the emerging disruptive forces and patterns at play in the industry.”As the wallet of many customers is significantly forced due to the COVID-19 pandemic, retail and customer products business should acknowledge they are contending for share of wallet, not share of category.

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